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Private Sector Engagement in Kenya’s Landscape Restoration Efforts

Private sector engagement and involvement in land restoration is generally perceived as a mechanism of financing. Yet their contribution is key in achieving the Government of Kenya’s commitments to to increase tree cover to 10% and restore 5.1 million hectares of deforested and degraded landscapes by 2030, as part of the Bonn Challenge and AFR100 targets.

Since the private sector are consumers of natural resources such as land, water and tree products, it is fundamental for them to be active in landscape restoration. In order to contribute to the achievement of the national aspirations and international obligations, Kenya private sector actors have come together to plan ways in which they can upscale their efforts, how they can tackle the challenges they face as they engage in landscape restoration, as well as attract more private sector actors to join in restoration efforts.

This webinar, organized by the Regreening Africa project, led by World Agroforestry and Center for International Forestry Research (CIFOR-ICRAF) brings together leading private sector actors in Kenya’s landscape restoration efforts. 

Speakers include representatives from the Kenya Private Sector Association (KEPSA), Safaricom, Kenya Tea Development Agency (KTDA), African Agency for Arid Resources (AGAR) Ltd, Better Globe Forestry, Seedballs Kenya, the University of Nairobi, Agrochemicals Association of Kenya (AAK) and East African Breweries Limited (EABL) who have also assisted in planning this webinar. 

This webinar is part of a series leading to the National Landscape Restoration Conference planned for June 2021.


  • To showcase opportunities to support landscape restoration through corporate shared value
  • To recruit the private sector to climate adaptation and climate finance adaptation by showing what is possible and sharing lessons learnt. 
  • To give the private sector actors a platform to network and know the actors who can advise them on how to get involved or invest in landscape restoration.
  • To identify opportunities for greening the approaches in enterprises that have a negative impact on the landscape, as well as highlight some bottlenecks and challenges to restoration linked businesses 

Watch the recording