From left: Chandrashekhar Biradar, Country Director- India, CIFOR-ICRAF and Chief of Party-Trees Outside Forests in India (TOFI) Program; Pankaj Prasad Raturi, Head- Department Bio-Resource Development, Dabur Research & Development Center; Mohit Malhotra, CEO, Dabur India Limited; Ravi Prabhu, Director General, ICRAF; Javed Rizvi, Director – Asia Continental Program, CIFOR-ICRAF; and Rahul Awasthi, Executive Director-Operations, Dabur India Limited. Photo: CIFOR-ICRAF/Sakshi Gaur
New Delhi, 14 December 2022: India’s leading science-based Ayurveda company, Dabur India Limited, today joined hands with the Center for International Forestry Research and World Agroforestry (CIFOR-ICRAF) to roll out a mega initiative aimed at improving trees, fruits, medicinal and aromatic plantation practices on farms and outside forests areas, using agroforestry, across Uttar Pradesh, Haryana, Rajasthan, Odisha, Andhra Pradesh, Assam and Tamil Nadu.
The initiative, which will play a critical role in increasing the tree cover outside demarcated forest areas and on farmlands, will go a long way towards helping India achieve its climate mitigation targets in the forestry sector, while also supporting sustainable livelihoods for communities.
“At Dabur, nature is the lifeline of our business. With a range of products based on nature and natural ingredients, we depend on nature’s bounty to deliver on our promise of delivering holistic health and well-being to every household. Managing natural resources sustainably comes naturally to us, and we encourage the same across our value chain. Dabur is proud to be partnering with CIFOR-ICRAF on boosting agroforestry and trees outside forests. This is a step forward in our Environment Sustainability strategy of preserving ecosystems and halting land degradation and the accelerated loss of biodiversity,” Dabur India Ltd. Chief Executive Officer, Mr Mohit Malhotra said.
Under this project, Dabur will focus on the domestication of selected medicinal tree species and medicinal plants, as well as establishing satellite nurseries in states to ensure the availability of quality planting material for the selected plant species.
CIFOR-ICRAF is leading the implementation of the Trees Outside Forests in India (TOFI) Program, which is a five-year joint initiative of the United States Agency for International Development (USAID) and the Indian Ministry of Environment, Forest and Climate Change (MoEFCC) under the bilateral agreement on Sustainable Forestry and Climate Adaptation. The main goal of the TOFI program is to significantly expand the area under trees outside forests, thereby enhancing livelihoods and ecosystem services in the seven participating states (Andhra Pradesh, Assam, Haryana, Odisha, Rajasthan, Tamil Nadu and Uttar Pradesh). The initial phase of the collaboration with Dabur will be initiated through the TOFI Program.
Dr Ravi Prabhu, Director General a.i., ICRAF said: “We are glad to collaborate with India’s leading science-based Ayurveda company-Dabur India Limited. Through this partnership, we look forward to developing a partnership through which smallholders and tree growers in participating states are enabled to produce the kinds of tree-based raw materials required by Dabur. This will not only help augment the livelihoods of the smallholders but will also promote sustainable production and harvesting of tree-based products of medicinal value while supporting India’s larger development goals and NDC targets”.
Other priority activities under the agreement include developing a business model through which Dabur can buy back the final produce from the community, and developing optimum harvesting protocols for commercially important medicinal plants.
About Dabur India Ltd: Dabur India Ltd is one of India’s leading Fast-Moving Consumer Goods (FMCG) Companies. Building on a legacy of quality and experience for 138 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes nine Power Brands: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail and Dabur Pudin Hara in the Healthcare category; Dabur Amla, Vatika and Dabur Red Paste in the Personal care space; and Réal in the Food& Beverages category.
About CIFOR-ICRAF: The Center for International Forestry Research (CIFOR) and World Agroforestry (ICRAF) address local challenges and opportunities while providing solutions to global problems for forests, landscapes, people and the planet. CIFOR-ICRAF is more than a research institute: it is a union of the best minds working to find nature-based solutions for forest and tree landscapes. This dynamic and resilient partnership is uniquely equipped to deliver evidence-based, actionable solutions and to lead the radical transformations to address the interlinked crises of climate change, deforestation and biodiversity loss, dysfunctional food systems, and unsustainable supply and value chains, and inequality affecting women, Indigenous Peoples and other marginalized groups. Learn more about CIFOR-ICRAF’s work in India: https://www.cifor-icraf.org/locations/asia/india
For further information, contact:
Byas Anand @+91-9811994902
Head-Corporate Communications, Dabur India Ltd.
Communications Coordinator, India, CIFOR-ICRAF
www.cifor-icraf.org | Facebook: @cifor @World Agroforestry – ICRAF | Twitter: @CIFOR @ICRAF