s:872:"%T Experimental evidence from a fodder shrub promotional effort among dairy farmers in Uganda %A Hughes, K. %A Oduol, J.B.A. %A Kegode, H. %A Kimaiyo, J. %A Mausch, K. %X Previous research has demonstrated the potential of fodder tree technology (FTT) in bolstering milk yields and quality among small-scale dairy producers. Yet, FTT adoption at recommended levels is low. To suport producers overcome the adoption hurdle,, we conducted a randomised field experiment in Eastern Uganda to compare an innovative add-on intervention designed to address several behavioural-related FTT adoption barriers against a base training and seedling access intervention and a control. We observe a 19% greater increase in new FTT uptake among producers in our two intervention groups. However, we find that our add-on intervention failed to induce a differential effect. ";