Description

In this project ICRAF provides technical backstopping to a local Forland team to build shared indicators and dashboards to support the Madre de Dios brand (as a territorial process) implementing the approach they developed in other engagement landscapes such as San Martin, identify sources of data and data processing to obtain the indicators.
ICRAF works in close collaboration with TerrAmaz site coordinator and with the team in charge of developing the Forland platform, who are establishing linkages with the Marca Madre de Dios committee, a Public-Private-Civil platform that is in charge of the MDD brand, and with a place branding consulting firm in charge of developing its co-branding strategy.