Indonesian food markets are undergoing profound and rapid change with a growing modern retail sector transforming how supply chains operate (Gulati and Reardon). Farmers participate in the supply chain in many different ways marketing their products in ways that suit their individual characteristics. In the Indonesian potato industry few farmers sell to modern market channels. In their study of West Java’s potato producers Natawidjaja et al . estimate only about 3% work with supermarkets or food processors. The difficulties small producers face include their inability to meet quality quantity and consistency requirements.
Publication year
2011
Authors
Puspitawati, E.; Gyau, A.; Umberger, W.J.; Stringer, R.
Keywords
Agribusiness, Commodity markets, Food supply, Potatoes, Trade
